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September UPLift Challenge – Financial Mindset

What is a Financial Mindset, and Do I Have One?

Shoot for the moon. Even if you miss, you’ll land among the stars. —Norman Vincent Peale

In this month’s challenge, we’re going to be introducing you to Ground Zero of your relationship with money and with your own personal finances. It’s called your financial—aka money—mindset.

We’ll begin by answering the question our title poses: yes. You have one. You may be very aware of it, or you may not be aware of it at all, or anything in between. But you most certainly do have one. And it affects not just your money, but every aspect of your life that money touches. Which means, pretty much every aspect of your life.

Why? Because ultimately money is not about dollars. It’s about life. Money is a symbol that—looked at in a certain way—illustrates how you feel about yourself, how you feel about your possibilities, how you feel about your control or lack of control, how you feel about your value and what you deserve, how you negotiate what you think other people think of you. 

The list goes on and on. So it’s critical to become clear about what it represents for you. Because your money mindset has everything to do with how and whether you prosper.

Week One looks at financial mindset: what it is, where it comes from, how it works, how to recognize yours, how to move yours in a positive direction. Week Two will look at set point: what it is, how to recognize it, how to level up. Week Three will introduce you to the key money mindset principles that may be affecting you. And Week Four will help you get clear about how money mindset can affect your major personal finance basics. 

We hope you’ll join us for this empowering journey into what makes you tick. You’ll learn how to change it up so it’s working for you and not against you.


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Growing up in 80s Detroit, I saw a lot; the city was heavily segregated and losing thousands of residents every year. There was an annual tradition of massive arson lasting up to a week that would begin on “Devil’s Night”, the night before Halloween where hundreds of buildings were set ablaze.


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