About Us

Rena-Fi provides an academic, research-based practical, financial education platform. Our mission is to teach our members better money strategies based on behavioral finance science.  We are dedicated to building a community that focuses on assisting subscribers across the neuro-diverse spectrum to manage their finances and address the behaviors and decisions that effect their financial situation.  Rena-Fi specializes in helping the ADHD community, however we accept subscribers from all walks of life.

Rick Webster, CEO & Founder

Diagnosed with ADHD himself almost twenty years ago, Rick Webster, our CEO and leader here at Rena-Fi, Inc.,is a long-time ADDA and CHADD associate and ADHD coach.  As a committed member to his local ADHD communities, Rick’s personal mission to help ADHDers thrive helped him to step naturally into a board position with CHADD.  Rick states, “Like many or even most people with ADHD, I’ve struggled to find my tribe, to find my place of belonging, and to find purpose. It’s not so much that I’m on the board; it’s that I’m home.”

While Rick is ADHD himself, he is also the father of four adult daughters (two diagnosed with ADHD) who are thriving as they build families and successful careers of their own design. He has coached countless individuals with ADHD, and been able to answer thousands of unique questions over the years helping to solidify his understanding of what it means to be ADHD.

As the founder and CEO of Rena-Fi, Inc., his mission is to bring affordable quality financial education to anyone who seeks it. Rick sees a synergistic opportunity to bring financial education to those who need it most, the ADHD community, and he looks forward to serving this community on multiple levels.

Work with the Rena-Fi staff and instructors.

Work with Rena-Fi staff and instructors to learn to manage your finances better.  We not only focus on how to manage finances but also how to address the behaviors and decisions that effect your financial situation.  Rena-Fi specializes in helping the ADHD community, however we accept members across the spectrum of neuro-diversity.  

Rick Webster, CEO

Stephanie Valadez, Events and Content Coordinator

Sandra Cruz, Administration

Screen Khan, Video Producer

Renee Crook, Instructor

Cindy Jobs, Instructor

Kelley Long, Instructor

Sandy Stamato, Instructor

Work with a wealth of experts.

Rena-Fi’s platform brings science, math, analysts, and catalysts together to shape your knowledge of money and finances.

We engage with behaviorists, scholars, coaches, psychologists, and those on a transformational path. These thought leaders and change agents will be at your disposal so you can gain the self-understanding and tools you need to make positive, long-lasting changes.

There’s no better time than now to learn to manage your finances and the associated behaviors.  Rena-fi is here to help you on your path to renewal by bringing in affiliates and guests for master classes and special events.

Did you know that the United States ranks 14th globally in financial literacy?

Even more alarming—between 2009-2015 Americans got worse at answering five key personal finance questions posed by FINRA – a major U.S. financial regulator. (Source—Visual Capitalist, Jeff Desjardin, October 28, 2018). Clearly, something needs to change radically with respect to how financial literacy is defined, developed, and delivered.

 The Rena-Fi Renaissance constitutes this change. Our programs are dedicated to educating our subscribers on the academic side of financial literacy how-to’s AND to facilitating their enlightened self-interest, intentional living, and future growth. We are embarking on a holistic approach to financial education, one that will empower individuals to make conscious choices for a better future.

Financial clarity is key to improving financial literacy.

We believe that a person’s clarity about personal finance is critical to their personal growth and overall well being. The clarity must be based on behavioral analysis that reveals the common thread between a person’s life and habits and their finances. In other words, Rena-Fi doesn’t just look at what you’re spending your money on, but also why you choose to spend your money on certain things. Getting to the bottom of your financial behavior will help you craft a plan to help you make better choices going forward.

 Rena-Fi uses related science, including psychological and physiological theories, to help our subscribers better understand why they do what they do when it comes to their finances. We then build on that self-understanding with knowledge about finances, math, and communication. As your financial literacy improves, you’ll begin to think more strategically about the long-term as well as what you want in the present, which will lead to small, incremental rewards as you work towards your financial goals.